Services · Optimisation

Website optimisation

So people find the site on Google and machines understand it. Measured data, not guesswork.

Website optimisation means people find the site and machines understand it. I fix titles, descriptions, structure, speed and your company data, then add a layer for AI search engines so ChatGPT and Perplexity can name your business. Prices start at €390 excluding VAT.

Before any work, I measure which words people actually type. The gap between assumption and measurement is often the whole project: a term you are certain is yours may get ten searches a month, while another form of the same term gets a hundred and forty.

Price and delivery

What it costs

WhatPriceDelivery
Website optimisation€3907–14 days
Optimisation with a new websiteincludedPart of the build price
Monthly monitoringfrom €99Report and one improvement per month

Prices are starting points, excluding VAT. Before we begin you always receive a fixed quote with the scope and deadline in writing.

What is included

  • Keyword research with measured search volumes, not estimates
  • Page titles and meta descriptions, checked by length rather than by eye
  • Heading structure, internal links and breadcrumbs
  • Technical basics: speed, mobile usability, sitemap.xml, robots.txt
  • Company data in schema.org so search engines recognise you as an entity
  • A GEO layer for AI search: llms.txt, access for AI crawlers, answers before explanations
  • Submission to Google Search Console and Bing Webmaster Tools
  • A written report: what was fixed, why, and what to watch next

What is not included

  • Writing all the content for the site — that is separate work
  • Paid advertising and buying links
  • Redesign or rebuilding the site
  • A ranking guarantee — I guarantee the scope of work, not a position on Google
  • Optimising a shop with several thousand products
How it works

From measurement to report

1 · Measurement

I measure which terms people actually search for and where the site sits today. The result is a list with numbers, not impressions.

2 · On-page fixes

Titles, descriptions, structure, speed, schema and internal links. Every change is documented.

3 · The AI search layer

llms.txt, access for AI crawlers, and copy that answers the question before it explains it.

4 · Submission and report

Submission to Search Console and Bing, then a written report on what was done and what to monitor.

Frequently asked questions

Frequently asked questions

How much does website optimisation cost?

Basic optimisation starts at €390 excluding VAT, delivered in seven to fourteen days. That covers keyword research, on-page fixes, the AI search layer and submission to Search Console. If I am building a new site at the same time, optimisation is already part of the build price.

How long until results show?

Google picks up technical fixes within days to a few weeks. Movement in rankings is a matter of months, not days, and depends on competition in your field. Anyone promising first place in three weeks is selling something else.

Do you guarantee first place on Google?

No. Rankings are decided by Google, not by me, so nobody can guarantee them. What I guarantee is the scope: what will be fixed, by when, and what you receive in the report.

What is GEO and do I need it?

GEO means optimising for generative search engines — ChatGPT, Perplexity, Google AI Overviews. They answer with a summary and cite a handful of sources. If they cannot understand or access your site, they will not name you.

Is optimisation worthwhile for every site?

No. For a site that does not exist yet, it is too early. For a shop with thousands of products it is a different job. And if people in your field do not search via Google at all, another channel will serve you better — I say so before starting.

Do you work outside Slovenia?

Yes, in Slovenia, Croatia and the wider EU, remotely. Work is done in Slovenian, Croatian and English, with separate measurements per market.

Not sure where your site stands?

Start with the free assessment, or write to me and within one working day I will tell you what I would measure first.

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