Ask “how much does it cost” and most providers will answer “it depends”. Which is true — and useless at the same time. Below are real numbers: what things cost, how much time they save, and a simple calculation that tells you in five minutes whether any of it is even worth it for you.
When a business owner hears the setup price, they assume that is the whole cost. It is not. In reality there are three:
The third item is the one most often forgotten — and it is the one that decides whether the system will be useful or just an expensive ornament.
The numbers below are my prices and running-cost estimates from projects I work on. Other providers may differ, but the order of magnitude is similar.
| Solution | Setup | Monthly | What it actually takes over |
|---|---|---|---|
| AI agent on your website or WhatsApp | from €990 | €5–25 | Answers recurring questions, takes bookings and enquiries outside working hours. |
| Automation of one process | from €690 | €0–15 | Preparing quotes or documents, monthly reports, copying data between tools. |
| AI visibility (GEO/AEO) | from €390 | €0 | A one-off job: llms.txt, schema, restructuring content for AI search engines. |
| Connected system of several flows | from €2,900 | €20–60 | Several automations, an agent and a dashboard in one place. |
Savings are not a feeling, they are a difference in hours. A procedure that takes five minutes:
Enter your numbers. Nothing is sent anywhere — the calculation runs in your browser.
The calculation above applies to tasks you repeat — preparing quotes, tidying documents, reports, copying data between tools. But when the current state costs you not hours but lost enquiries, the maths is different and usually more painful. For that part, use the missed calls calculator — it shows how much revenue slips past you each year because you could not pick up the phone or reply in time.
If the calculation shows payback in under six months, the decision is simple. Between six and twelve months, it is worth considering whether the task will still exist in a year. Over twelve months, leave it alone — unless the reason is something other than time (lost enquiries, for example).
The most expensive part of automation is not the setup. The most expensive part is automating the wrong thing.
A typical example: a company automates a report nobody reads. Technically flawless, commercially pointless. That is why, in a process review, my first question is always what happens if that report does not exist for a month — and surprisingly often the answer is “probably nothing”.
A hairdresser does not pick up the phone mid-haircut. With four missed calls a day, and every third one meaning a lost client, that is around 25 clients a month who called — and went elsewhere. At an average service of €35, we are talking a few hundred euros a month. An AI agent that takes the booking via message pays for itself in the first month.
Two hours a day after being out on jobs, four times a week. Eight hours a week writing quotes built from the same data he has already typed into his phone. Automating quote preparation from notes does not save all of that time — realistically about two thirds. The five hours a week he gets back are half a working day.
The same letter, a different name, a different amount, forty times a month. A classic case where the system drafts them and a human just reviews and sends. Saving three to four hours a month is not dramatic — what is dramatic is that the reminders actually get sent, because nobody keeps putting them off.
The calculator gives you an order of magnitude. If you want numbers for your case rather than the average, let’s go a step deeper.
Who’s writing this: Maruša Vrečar. I’ve written sales copy for more than twenty markets. Today I build AI systems that take over the work small businesses never have time for: writing quotes and service descriptions, answering customers even at 10 pm, taking bookings, organising and sorting documents, competitor and price analyses, finding potential customers, and monthly reports from data scattered across five tools.
And those are just a few examples — the list isn’t fixed. Book a free call, tell me what’s eating your time, and I’ll prepare a solution for you. The quote is non-binding and the call costs you nothing. Your problem = my challenge. 🙂
If you want to go deep straight away: in a process review for €290 I show you within three days what a system can take over — and what isn’t worth it. I deduct the review price from the project if you decide to go ahead.
Book a free 15-min callFifteen minutes on a call. You tell me where your time is leaking — you get one concrete idea for your case, even if you decide not to work with me.
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